Your brand is said to have attained “top-of-mind awareness” when a consumer is asked to name different brands within a category and your name pops up first. Every business owner hopes that their brand will someday get there.
The wonderful thing about trade shows is that you can gather a lot of information about a large variety of products and services in a relatively short space of time without too much effort.
The internet has revolutionised the way people source information on which to make purchasing decisions and thus has brought about a revolution in the way products and services are marketed.